Alf Privacy Policy
Last updated: April 15, 2026
At Alf, we are committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our online casino services.
Information We Collect
We collect personal information lawfully and fairly, including your full name, date of birth, residential address, email, phone number, and government-issued ID for account registration and identity verification. Financial details such as payment methods, transaction history, and source of funds are gathered to comply with anti-money laundering (AML) obligations. We also collect gaming activity data like betting patterns and session duration, plus technical data including IP address, device information, and cookies during platform use.
How We Use Your Information
Your information is used for account creation, identity verification, age confirmation, and processing deposits, withdrawals, and gaming transactions. We process data to provide personalised gaming experiences, prevent fraud, ensure platform security, and meet responsible gambling requirements. Additionally, it supports customer service, marketing communications (with consent), and regulatory compliance including AML and reporting to Australian authorities.
Information Sharing
We disclose personal information only as required by Australian law, such as to regulatory bodies like the ACT Gambling and Racing Commission or law enforcement for AML and security purposes. It may be shared with trusted service providers (e.g., payment processors, identity verification services) bound by confidentiality agreements and the APPs. We do not sell your information to third parties.
Data Security
We implement robust security measures including encryption, secure servers, and access controls to protect your personal information from unauthorised access, loss, or misuse. Regular security audits, firewalls, and compliance with Australian privacy standards ensure data integrity. In the event of a data breach, we will notify affected individuals and the Office of the Australian Information Commissioner as required by law.
Your Rights
Under the Privacy Act 1988 and APPs, you have rights to access, correct, or update your personal information, and request deletion where practicable. You may withdraw consent for non-essential processing, restrict use, or lodge complaints with us or the Office of the Australian Information Commissioner (OAIC). We respond to verified requests within statutory timeframes while balancing regulatory compliance.
Cookies and Tracking
We use cookies and similar tracking technologies to enhance site functionality, analyse usage, and personalise your experience. These collect technical data like IP addresses and browser types, with options to manage preferences via cookie settings. Our use complies with Australian privacy laws.
Contact Us
For privacy concerns or to exercise your rights, contact our Privacy Officer. We aim to respond promptly.
[email protected]